P&G joins the RSB
The RSB members are part of a worldwide movement of businesses, NGO’s, academics, government and UN organisations that demonstrate their commitment to best practice for sustainable biomaterials, biofuels and biomass production.
The RSB, while an independent organisation, unites these global stakeholders and is the most trusted, peer reviewed member body active in the bioeconomy that promotes bioproducts that enhance rural development, reduce greenhouse gas emissions and promote food security.
“The RSB welcomes P&G into the RSB membership where they join the leaders and innovators that are driving the development of the bioeconomy. We look forward to working with P&G to support their vision of moving from petroleum-based to renewable materials and collaborating to implement best practice for sustainability and traceability for the ingredients of Ariel purclean.”
Virginie Helias, Vice President P&G Sustainability responded to Rolf’s enthusiasm: “Procter and Gamble is very pleased to become a member of the RSB. As a company, our long term vision is to use 100% renewable or recycled materials for our products and packaging. As we move to replace petroleum-based materials with renewable ones, sustainable sourcing will be key to ensuring our products are truly renewable for generations to come. Our new partnership with the RSB will help us to maintain the highest standards of sustainable sourcing as we embark on this journey. In January 2018 we will launch Ariel purclean, our first 70% plant-based laundry detergent, in France and UK. We look forward to collaborating with RSB to ensure even higher standards of traceability and sustainable sourcing of our renewable ingredients for Ariel purclean.