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RSB announces Julia Fidler as new Executive Director

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Julia joins RSB from Microsoft, where she led global decarbonisation strategies across fuels and materials. At Microsoft, she contributed to the company’s ambitious sustainability goals – from advancing the use of sustainable aviation and marine fuels to driving supply chain decarbonisation. Her leadership was instrumental in initiatives that supported Microsoft’s ambitious 2030 commitment to become carbon negative, water positive, and zero waste.

Julia brings more than 15 years of global leadership in sustainability, most recently serving as Microsoft’s Global Lead for Fuel and Material Decarbonisation, where she oversaw Microsoft’s ambitious efforts to reduce Scope 3 emissions across some of the world’s most complex and carbon-intensive supply chains, including fuels, steel, and cement, as part of Microsoft’s broader 2030 commitment to be carbon negative, water positive and zero waste – one of the most ambitious corporate sustainability agendas globally.

Her career has been defined by strategic leadership in climate innovation, with a strong focus on equity, integrity, and systems change. Julia has:

  • Led cross-sectoral partnerships with governments, civil society, and academia to develop sustainability quality criteria and new market mechanisms.
  • Designed and negotiated first-of-a-kind procurement frameworks and offtake agreements for sustainable fuels and low-carbon materials.
  • Served as Microsoft’s lead SME for Climate Innovation Fund investments in fuel and material decarbonisation.
  • Represented Microsoft at COP26, the World Economic Forum, and in leadership roles with initiatives such as the Sustainable Markets  Initiative and Sustainable Aviation Buyers Alliance.

Her appointment follows a rigorous, values-led global search process led by RSB’s Board and Secretariat, with support from an independent recruitment firm. Julia stood out for her inclusive leadership, deep technical expertise, and her alignment with RSB’s mission and culture.

Julia will work closely with outgoing Executive Director Elena Schmidt, who will remain with the organisation as Senior Strategic Advisor, supporting a smooth and stable transition.

Julia’s appointment marks the next phase in RSB’s journey: strengthening its role and impact as a trusted standard-setter, convenor, and partner in building a just, sustainable bioeconomy.

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